Privacy policy

Privacy Policy

Last updated: 12 October 2026

This Privacy Policy explains how Harbour & Creek LLP ("Purella", "we", "us") collects, uses, shares and protects your personal data when you use www.ilovepurella.com (the "Website"), pre-book or buy a Purella product (Atmos, Hydrosphere or Terra), or contact us. We handle your data in line with the Digital Personal Data Protection Act, 2023 and the Information Technology Act, 2000 and the rules under them.

By using the Website or placing a pre-booking, you agree to this Policy. If you don't agree, please don't use the Website.

1. Who is responsible for your data

Harbour & Creek LLP
8th Floor, 801, Lilamani Corporate Heights, BRTS Road, Ramapir No Tekro, Vadaj, Ahmedabad, Gujarat – 380013, India
Email: hello@ilovepurella.com | Phone / WhatsApp: +91 93132 99206

2. What we collect

  • Details you give us: your name, email address, phone number, delivery and billing address, and the products you pre-book or buy.
  • Order and payment records: what you booked, the amounts paid, order numbers, invoices and refund history. Payments are processed by Razorpay and Shopify and their authorised payment partners (for UPI, cards, RuPay and net banking). We do not see or store your full card, UPI PIN, CVV or net-banking details.
  • Messages to us: your name, email, phone number and message when you use our contact form, email or WhatsApp, and call details when you contact support, make a claim or raise a complaint.
  • Newsletter sign-up: your email address, if you join our mailing list through the Website.
  • Device and usage data: your IP address, browser and device type, pages viewed, and how you arrived at the Website, including from our Facebook and Instagram advertising. This is collected through cookies and similar technologies.

We do not knowingly collect any more data than we need to run your pre-booking, delivery, support and warranty.

3. Why we use your data

  • To take and manage your pre-booking, process payments and refunds, and deliver your product.
  • To contact you by email, SMS or WhatsApp about your booking. This includes confirming your estimated dispatch window (currently February–March 2027) before we ask for the balance, and dispatch and tracking updates.
  • To provide customer support, handle cancellations, returns and complaints, and honour your warranty. The standard warranty is 1 year from delivery, and the extra year is for pre-bookings placed from 1 October through 29 November 2026 (IST).
  • To issue GST invoices and meet tax, accounting and legal obligations.
  • To keep the Website secure and prevent fraud and misuse.
  • To understand how the Website and our advertising perform, and improve them.
  • To tell you about Purella products, including early access to upcoming products for early pre-bookers. We do this only where you have agreed, and you can opt out at any time.

4. Our basis for using your data

We use your data because you have given your consent, or because it is needed to carry out your booking and meet our legal obligations, or for other lawful purposes the law allows. You can withdraw your consent at any time (see section 9). Withdrawing does not affect what we did before, and may mean we can't complete a booking that needs the data.

5. Who we share your data with

We do not sell your personal data. We share it only as needed with:

  • Shopify, which runs the Website and checkout.
  • Razorpay and other payment providers, to process your payments and refunds.
  • Courier and logistics partners, to deliver your product. They receive your name, address and phone number.
  • Messaging and email services, such as WhatsApp, SMS and email providers, to send you booking updates and reply to your messages.
  • Analytics and advertising services, such as Meta (Facebook and Instagram), to measure how our advertising and Website perform.
  • Professional advisers and authorities, such as accountants and lawyers, and government or law-enforcement bodies where the law requires it.

These parties use your data only for the services they provide to us, and are bound by their own terms and privacy policies.

6. Cookies and similar technologies

We use cookies and similar tools to keep the Website working, remember your cart, understand usage, and measure our advertising. You can block or delete cookies in your browser settings. Some parts of the Website may not work properly if you do.

7. Where your data is stored

Shopify and some of our service providers may store or process data on servers outside India. Where this happens, we use providers that apply appropriate security safeguards.

8. How long we keep your data

We keep your data only as long as needed for the purposes above. This includes the period of your booking and warranty, and the period tax, accounting and other laws require us to keep records such as invoices. After that, we delete or anonymise it.

9. Your rights

You can ask us to:

  • give you a summary of the personal data we hold about you and how we use it,
  • correct or update inaccurate data,
  • erase your data, unless we must keep it by law,
  • withdraw your consent, including to marketing messages, and
  • nominate someone to exercise these rights for you if you die or become unable to.

To do so, write to hello@ilovepurella.com or WhatsApp +91 93132 99206 (Monday–Saturday, 9:00 AM – 6:00 PM IST). We may need to verify your identity first. To stop marketing messages, reply "STOP" or tell us, and we will stop.

10. Security

We use reasonable security measures to protect your data, including secure checkout and limited access to your records. No system is completely secure, so we cannot guarantee absolute security. If a data breach affects you, we will notify you and the authorities as the law requires.

Beware of fraud. We will never ask for your OTP, card PIN, CVV, UPI PIN or net-banking password. Our only official contact channels are hello@ilovepurella.com and +91 93132 99206.

11. Children

The Website is meant for adults. You must be at least 18 years old to pre-book or buy. We do not knowingly collect data from children. If you believe a child has given us their data, please contact us and we will delete it.

12. Third-party links

The Website may link to other sites and services, such as WhatsApp, Facebook and Instagram. We are not responsible for their privacy practices. Please read their policies.

13. Grievance Officer

For any privacy concern or complaint, contact our Grievance Officer:

Vishal Pillai
Harbour & Creek LLP
8th Floor, 801, Lilamani Corporate Heights, BRTS Road, Ramapir No Tekro, Vadaj, Ahmedabad, Gujarat – 380013, India
Email: hello@ilovepurella.com | Phone / WhatsApp: +91 93132 99206

We will acknowledge your complaint within 48 hours and resolve it within one month of receipt. If you are not satisfied, you may approach the Data Protection Board of India once it is constituted and the law allows.

14. Changes to this Policy

We may update this Policy from time to time. The "Last updated" date at the top shows the latest version. If we make a significant change, we will tell you through the Website or by email.